Danone: Realigning Sustainability for Profitability?
| Case Code: BSTR677 Case Length: 12 Pages Period: 1910-2023 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : Danone SA Industry : Food & Beverage Countries : France Themes: Socially-responsible Business Practices, Corporate Responsibility, Corporate Restructuring,Environmental Sustainability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Isaac Carasso (Isaac) who lived in Barcelona in the 1910s found that many Spanish children were infected with intestinal parasites. Isaac, who was aware of Nobel laureate and Pasteur Institute director Ilya Mechnikov’s research on lactic ferments, came up with a yogurt based product known for its health advantages. He launched the product under the Danone brand, named after his son Daniel Carasso (Daniel), in 1919. In 1929, Isaac moved the company from Spain to France, opening a manufacturing plant in Paris. Daniel later joined the family business and established Société Parisienne du yoghourt Danone in France. In 1942, Daniel moved the company to the Bronx, New York and partnered with Joe Metzger (Metzger). The company was renamed Dannon Milk Company to sound more American..
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